Newbie Question. How much content befre I launch

[idrinktoomuch]

Hello

This is probably a "how long is a piece of string" kinda question but I'm interested in peoples opinion on how much content I should prepare for a site before I launch it.

I'm only at the early planning stages so there's not much mre information I can give you, but I will be shooting all the content (photo and video) myself and it sits in a niche wich doesn't seem to be that well served - Mind you, maybe that's 'cos it doesn't sell ;-)

I was thinking about 30 or so videos (full length, not just clips) and a similar number of photo sets. So long as I have a reasonable update schedule - say 3 or more new video's per week and 3 or more new photo sets per week that should provide resonable value for money but maybe I'm waaay under the mark there?

Thanks

Andy

[daveydude]

Hey Andy - we had a thread about this recently, I looked but can't find the link - anyone help me out?

I reckon you'd do fine with that much content - a lot of sites start with less. I think a fairly heavy update schedule is good for new sites - but you should do OK on a couple of updates per week, definately no less though.

[Paul Markham]

Without knowing the niche, but assuming it's a very uncatered one, I would say 30 videos are fine.

If you are talking about something like Pregnant or Hairy, if you are thinking teens in red socks is a niche you are very wrong. That's a teens site in a style. Pick them up at bus stops, it's a teen niche, red socks style, bus stop pick up theme.

Then you will be looking at 100 videos to do it nice.

Of course there are people who think 10 videos are fine, just none of thse guysm are likely to spend $30 to be a member of a site with 10 videos. :gaylords:

[idrinktoomuch]

Thanks chaps. I get the impression you two both know what you're on about so it's reasuring to know that I'm on the right track.

And no Paul, it's not teenagers in red socks at bus stops ;-)

[Paul Markham]

Thanks chaps. I get the impression you two both know what you're on about so it's reasuring to know that I'm on the right track.

And no Paul, it's not teenagers in red socks at bus stops ;-)
Just using it as an example.

[fredicus]

This the thread perchance? (http://www.beerandbollocks.com/forum/showthread.php?t=7148)

[daveydude]

This the thread perchance? (http://www.beerandbollocks.com/forum/showthread.php?t=7148)

That's the chap.

[Paul Markham]

These questions are always popping up and always so hard to answer.

If you have the movie of a famous star and her boyfriend making love you need one 15 to 20 minute clip to become a millionaire with a little bit of marketing.

If you have anything else it depends on the following.

How well is the niche, style and theme supplied.
How well do you understand what you're shooting.
How well can you shoot it.
How many models can you find, assuming it's not a solo girl site.
How good are those models.
How well can you design and run a site.
How honest do you want the site to be.
How much do you want to retain and get members rejoining.
How well can you sell to affiliates.

What did I leave out?

If you can put up a site in a niche that is very under supplied, high in demand, make a kick ass affiliates area and shoot 15 scenes of the exact thing the surfers want you will make money.

If on the other hand you put up a site that has nothing more to offer than the average of all the other sites I would say 500 videos would be fine.

The gap really is that big.

[Carrie]

I think the real question should be "should I be opening a paysite at all" rather than "how much content will I need".

To answer the first question, you have to ask yourself these:
- How much experience do I have marketing online porn to surfers?
If this is none, stop right there. Become an affiliate of a few sponsors and work on your marketing skills. If you have experience, keep going:
- How much traffic do I have to send to the site once it's open?
If you have no traffic, then we're down to:
- How will I get people to join with no existing traffic to send to the site?
Now you have a choice of buying traffic, using affiliates, or backing up to the beginning and becoming an affiliate yourself and building up your own traffic stream.
Buying traffic is a shot in the dark. It might convert, it might not. It'll definitely cost you money. So:
- Do I have the money set aside to buy traffic?
If you choose to go the affiliate route, there's a whole additional list:
- How much experience do I have as an affiliate that I can use to give my affiliates what they are going to need to properly market my site?
If the answer to this is none, I again suggest going back to the beginning.
- How much money do I have set aside to be sure I can make my payouts to my affiliates if my 3rd party billing is late, and for how long?
- What payout structure will I use? Revshare percentage? Pay per signup? How much of either? What are the industry standards? What can I afford?
- Will I have a closed enrollment affiliate system (a small group of select affiliates so that your content does not become oversaturated) or an open enrollment system (anyone can sign up)?
- What backend software will I use to keep track of affiliate traffic and signups, and do I have the funds set aside to buy/lease this software?

I ask you these things because you called yourself a "newbie". To me, "newbie" means new to the business in all aspects. No experience, no traffic, no idea of the sponsor/affiliate relationship.
If you have no experience marketing porn to online surfers, have never been an affiliate of a sponsor, and do not have your own traffic stream in place to feed to the site... but are still thinking you should make a go of this, then I highly recommend that you open a premium AVS site with a system like ProAdult. They'll handle the backend, billing, and affiliates for you. You can concentrate on building the site's branding, membership retainment, and learn marketing and traffic tricks in the meantime. Then, when you feel you are ready, you can break the site away from the AVS system and go it alone.

[daveydude]

Sound advice Carrie.

What point are you at right now Andy?

[Shandy McAndy]

If you have to ask how much, you dont have enough ;)

Depends on the niche