dvtimes
11-30-06, 12:37 AM
Found this site with mobile net use stats:
http://www.bigpictureadvertising.co.uk/
% accessing web from mobile phone
US 19%
France 28%
Germany 34%
Italy 34%
Spain 26%
UK 24%
Most popular sites
US France Germany Italy Spain UK
Online portal 74% 24% 29% 34% 28% 31%
Operator portal 5% 26% 25% 18% 25% 31%
Specific mobile site 0% 17% 17% 23% 4% 0%
Commerce site 4% 2% 8% 7% 6% 8%
News site 2% 10% 0% 11% 2% 9%
Other 15% 22% 21% 8% 35% 21%
The data shows just how immature this sector is - and given the US performance of the online portals it suggests the European operators have much to fear from the likes of Google, MSN and Yahoo.
They are all increasingly active in Mobile and can leverage their online traffic. They also are much better able to monetize mobile than the operators are currently.
Interesting times.
http://www.bigpictureadvertising.co.uk/
% accessing web from mobile phone
US 19%
France 28%
Germany 34%
Italy 34%
Spain 26%
UK 24%
Most popular sites
US France Germany Italy Spain UK
Online portal 74% 24% 29% 34% 28% 31%
Operator portal 5% 26% 25% 18% 25% 31%
Specific mobile site 0% 17% 17% 23% 4% 0%
Commerce site 4% 2% 8% 7% 6% 8%
News site 2% 10% 0% 11% 2% 9%
Other 15% 22% 21% 8% 35% 21%
The data shows just how immature this sector is - and given the US performance of the online portals it suggests the European operators have much to fear from the likes of Google, MSN and Yahoo.
They are all increasingly active in Mobile and can leverage their online traffic. They also are much better able to monetize mobile than the operators are currently.
Interesting times.