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View Full Version : Does Price Put Surfers Off?


Geezer
07-19-05, 10:00 AM
I believe if you charge too much you will not get as many sales, "it's too expensive".

I also think that if you charge too little you will not get as many sales, "for that price it must be crap".

So what is the ideal price for a site, I know it depends on different factors like amount of pics, vids, or how exclusive it is, but what is the ideal price fo an average site.

Most sites seem to go for $29.99 per month, what about $24.97, is that more attractive than $29.99 0r $19.95?

JT
07-19-05, 10:20 AM
I dont think price puts surfers off much at all, if someone wants to wank over something they believe is in a site, then they will pay.

About a year ago I dropped all my sponsors that offer cheap trials and I only use full price memberships myself.

My income doubled overnight with that one small change, though I did see a few less signups but not many.

Personally I always like the price to be $29.95 recuring I think keeping the price in the $20 range makes it sound reasonable

SGS
07-19-05, 10:50 AM
It’s not about price it’s all about marketing.

And anyone who is not running a big PPS program that offers cheap trials (if that’s what you meant Johny?) is either selling a bad product, a bad tour or they are just in the wrong business.

Over the years we have offered various tours giving various price options and none have performed any better than the other so as this is a business we don’t like to leave any money on the table.

Cardinal_Sin
07-19-05, 11:53 AM
It’s not about price it’s all about marketing.

And anyone who is not running a big PPS program that offers cheap trials (if that’s what you meant Johny?) is either selling a bad product, a bad tour or they are just in the wrong business.

Over the years we have offered various tours giving various price options and none have performed any better than the other so as this is a business we don’t like to leave any money on the table.

Why not go for both options?

My initial price (varies from site to site at between 19.95 to 34.95), is what the surfer first sees - If he closes that, then I pop a new window with a cheap, 2 day trial.
It works quite well -
However - Those who join on a monthly membership retain at around 50% - Those who turn this option down, but then sign up with the trial mostly cancel the rebilling as soon as they join - And I mean before actually getting into the site -

SGS
07-19-05, 01:28 PM
Why not go for both options?

My initial price (varies from site to site at between 19.95 to 34.95), is what the surfer first sees - If he closes that, then I pop a new window with a cheap, 2 day trial.
It works quite well -
However - Those who join on a monthly membership retain at around 50% - Those who turn this option down, but then sign up with the trial mostly cancel the rebilling as soon as they join - And I mean before actually getting into the site -

You mean offer trials as well?

Cardinal_Sin
07-19-05, 02:08 PM
You mean offer trials as well?
Yes -
When a surfer hits the first join page, a trial isn't offered as an option - If he closes the page to leave, then the trial is offered -

SGS
07-19-05, 02:28 PM
Yes -
When a surfer hits the first join page, a trial isn't offered as an option - If he closes the page to leave, then the trial is offered -

We have tried that and several other variations and the bottom line is that we made no more money.

Plus. Our bigger affiliates don't like trials and 99% of trial sign-ups cancel straight away before loging in anyway.

Cardinal_Sin
07-19-05, 03:10 PM
We have tried that and several other variations and the bottom line is that we made no more money.

Plus. Our bigger affiliates don't like trials and 99% of trial sign-ups cancel straight away before loging in anyway.

Makes no sense - All of these sales are gained from lost sales - The surfer has already closed the ccbill join page and has decided not to join - So they are all bonus sign ups -
On your Lady Sonia site this month I am doing 1:2477 - Perhaps not trying to save lost sales really does work

SGS
07-19-05, 03:25 PM
Makes no sense - All of these sales are gained from lost sales - The surfer has already closed the ccbill join page and has decided not to join - So they are all bonus sign ups -
On your Lady Sonia site this month I am doing 1:2477 - Perhaps not trying to save lost sales really does work

Our Lady Sonia site is our only site. 1:2477 - What traffic is that with?

Cardinal_Sin
07-19-05, 03:33 PM
Our Lady Sonia site is our only site. 1:2477 - What traffic is that with?


Leg traffic - I have about 100 or so leg fetish domains and have around 100k plus a day of traffic going through the system - I only deal with leg/foot/upskirt traffic mainly (Except for some wierd balloon traffic)

Traffic I send to your site currently comes from:
1) Cancelled members
2) Stockingsandhighheels4u.com (site gets around 2k a day se traffic)
3) Think that is about it - Not sure if I have you on any other domains)

I have about 22 legs sites with ccbill - Only 4/5 go through HarlotCash tho.

Cardinal_Sin
07-19-05, 03:38 PM
Our Lady Sonia site is our only site. 1:2477 - What traffic is that with?
Forgot to add -
I wasn't trying to knock the site giving those figures - I like the design of the site and to me it all gells well - So I to am surprised at those figures.

What I do know is lost sales are worth nothing to you unless you are doing something with the traffic - If you can get those surfers in the back door on a cheaper plan, than that is all extra cash -

SGS
07-19-05, 03:48 PM
Leg traffic - I have about 100 or so leg fetish domains and have around 100k plus a day of traffic going through the system - I only deal with leg/foot/upskirt traffic mainly (Except for some wierd balloon traffic)

Traffic I send to your site currently comes from:
1) Cancelled members
2) Stockingsandhighheels4u.com (site gets around 2k a day se traffic)
3) Think that is about it - Not sure if I have you on any other domains)

I have about 22 legs sites with ccbill - Only 4/5 go through HarlotCash tho.

Let us help you with some niche specific content, as you should be doing a bit better than 1:2477. Please hit John up on 228-585-136 and let us know what you need.

aaron_sterlingcash
07-20-05, 03:52 PM
Ive found if a site is marketed correctly guys will pay, the whole brand image has to apeal for the price to be right, as we have found the $29.99 works but now with the geo targeted payment pages of epoch we can display the current price to say UK surfers. Plus why not create an SMS trial option...no mess or fuss 30 mins access say for £3, no chance of them ripping anything of significance and then you can pick them up with a full join on a credit card or debit card after they are booted out. If the sites good enough then that will work if not then you are bound not to convert them further than the trial option.

NumptyNuts
07-21-05, 08:43 PM
Ive found if a site is marketed correctly guys will pay, the whole brand image has to apeal for the price to be right, as we have found the $29.99 works but now with the geo targeted payment pages of epoch we can display the current price to say UK surfers. Plus why not create an SMS trial option...no mess or fuss 30 mins access say for £3, no chance of them ripping anything of significance and then you can pick them up with a full join on a credit card or debit card after they are booted out. If the sites good enough then that will work if not then you are bound not to convert them further than the trial option.

Are the sms payments also credited to your webmasters? I ask as I have not see this in the admin panel.

Re trials, they really suck - I dont recall any trials I have ref ever converting :-(

This business model - ie giving trials to people who bail out at the join page is something Sexmoney really push, go to a join page of theirs then pull out, they try to get in for 1 euro.

How this is then filtered down to the webmaster's I dont know, as there can not be any margin in one euro.

aaron_sterlingcash
07-21-05, 11:09 PM
sms payments are paid to webmasters, txtnation is being integrated into NATS...paul these are mere ideas not reality, ive yet to see how txtnation and NATS have worked it.

I dont know how sexmoney do it, but I see this as an easy way to get something from traffic normally that isnt going to convert, I have confidence in the sites that they will then convert with a CC or UK debit Card after a 30 min trial. Therefore the small amount gained from the sms is still better than nothing.

NumptyNuts
07-22-05, 12:35 AM
I only asked as I notice that verotel are popping up all over the place with their SMS trials. If you have the abiliaty to bill SMS users then its certainly a USP worth noting.

Personally I have seen a few sales come through via the paycom gateway since you went to nats so I am not complaining :-)

Just trying to understand 110% what you do and do not do :-)

aaron_sterlingcash
07-22-05, 12:40 AM
No probs buddy, ive not come across the verotel option all i know is its not as flexible price wise and time limits.

I think we will be creating sms tours specifically for webmasters wanting to go for the option, we wont force anyone to change from the standard model.

NumptyNuts
07-22-05, 12:43 AM
SMS is certainly worth looking into for EU subscribers, the only issue with micro payments is how the rev is shared, the % are so dam low as the carriers demand such a high %. :-(

Alf Garnet
07-22-05, 11:53 AM
Price only puts northerners off, because they are as tight as arse holes

aaron_sterlingcash
07-22-05, 11:56 AM
SMS is certainly worth looking into for EU subscribers, the only issue with micro payments is how the rev is shared, the % are so dam low as the carriers demand such a high %. :-(

Yeh its def worth looking at im also concerned with the low end % ... maybe tours leading to pay-per-view content would work better? This way we get away with charging a higher amount for the individual content.

Alf Garnet
07-22-05, 11:59 AM
SMS is certainly worth looking into for EU subscribers, the only issue with micro payments is how the rev is shared, the % are so dam low as the carriers demand such a high %. :-(

by your own post youve explained why sms isnt an option right now

NumptyNuts
07-22-05, 05:31 PM
by your own post youve explained why sms isnt an option right now

I personally have no interest in the mobile space - and my reasons are why not, I make £30 from a 2nd teir affiliate I set up, he sends something like 20K messages a month, so they have to pay the

Telco, The Service Provider, The Webmaster then me...... run the same sorts offigures through webmasters with traditional online business thent the figure increases tenfold.