Retention Percentage?

[Geezer]

What do you think is a good rebill percentage and what is the average?

[Rosie]

100% is a good percentage :)
No idea what the industry standard is these days, but I seem to recall a few years ago it was something like 33%....?

[Geezer]

100% is a good percentage :)
No idea what the industry standard is these days, but I seem to recall a few years ago it was something like 33%....?

Yeah 100% would be nice, OK I'll go first then. I was waiting for others to post to see how good my site does. My bestest site is at about 40% at the moment.

[Rosie]

My site retains at 125%. Anyone retaining at less than that is just wrong....and should only buy my content.

[nekrom]

I would say anything above 33-35% and your doing pretty damb good. I guess you also have to factor in your traffic source/s. If it's pre-qualified sales, etc, etc, etc.

-N

[mellenig]

Id say 40% is pretty good my average at the moment is about 30%, one site that still sends me quite a few rebills after six months of not promoting it is ukbukkake which is a shame as I refuse to promote her anymore after the way she fucked me over.

[xcite-tv]

In the real world of sales and marketing the stats that we produce would simply not be good enough.. they are far too inaccurate and subject to fluctuation by too many variables.

if a telemarketer made 100 phone calls his boss would know where those calls were targetted and what % would end up as a sale and what % fluctuation in that %

we are relying totally on a third party giving us 100% correct information.

even with a full time employee looking at stats i dont think you can get 100% correct information.. correct me if i am wrong

We have gone from converting 1:180 last week to 1:2400 this week so far

so a webmaster sending traffic last week is delighted and this week pissed off..what did we do as sponsors that made that happen....One update perhaps. maybe some promo?

So my point is ....are retentions the same wierd science?
we have gone from very bad retentions to at this point over 50%

next week they could all cancel ....

[nekrom]

Unless you have made a major change to something on your paysite end, compared to last week. I would put it all down to traffic fluculation. Certain types of traffic have great swings, while others are more stable.

An example would be gallery traffic compared tp cc verrified member upsells.

-N

[gawdi]

YTD 40% rebills across all my sites....... but not good enough!!!!

But different types of site have different ratios. M2G where the ladies build a relationship with the sign up is higher.... Hardcorematureandyoung is a little lower....

Target for end of year 50%!

[Geezer]

In the real world of sales and marketing the stats that we produce would simply not be good enough.. they are far too inaccurate and subject to fluctuation by too many variables.

if a telemarketer made 100 phone calls his boss would know where those calls were targetted and what % would end up as a sale and what % fluctuation in that %

we are relying totally on a third party giving us 100% correct information.

even with a full time employee looking at stats i dont think you can get 100% correct information.. correct me if i am wrong

We have gone from converting 1:180 last week to 1:2400 this week so far

so a webmaster sending traffic last week is delighted and this week pissed off..what did we do as sponsors that made that happen....One update perhaps. maybe some promo?

So my point is ....are retentions the same wierd science?
we have gone from very bad retentions to at this point over 50%

next week they could all cancel ....


I'm not talking about ratios I'm talking about those who rebill, so even if you only had 10 sales in a month you would still know how many rebill.

[Cardinal_Sin]

I waited a day or two extra before answering this one - Everyone's answer will differ based on three factors:
1) Knowing through careful analysis.
2) A rough guess, knowing some will think that's good, and some others will offer help to you.
3) An oportunity to bullshit to get a few more afiliates.


Fact - Rebills are now running (not just for me, but across the board), at a much lower % than ever before -
Many reasons for this - but the hardest pill to swallow about this decline is this: "Failed to rebill"
By March 31st this year, I had more than 150% "Failed to rebill" emails from ccbill than I had previously received over a full twelve month period.
This could mean surfers are using more net cards and loading them enough not to get caught out by being rebilled after cancelling - (Yes, still goes on)
Or, of course, ccbill's negative (potential member cash) data base is increasing so quickly, that ccbill can't work out the logic for decreasing the size of that data base -
But, what I do know is this: For some time now I have been putting my own traffic through a different processor - THAT traffic recures at a little over 60%. A figure ccbill sales do not compare to.

[JT]

Rebill percentage is a difficult one to work out. Are we talking about intitial sale to rebill?

Also are we talking trial to rebill. I think the site owners here are really unique compared to others, as none of us almost have trials, we nearly always go straight to full price

I do find one thing. People who rebill once nearly always rebill a few times at least. I very really get people.

Some sites rebill better than others. Rebilling is something my sites have always done OK, they have never converted as well as I would like, but rebills are always good. But its something Ive really worked on over the years, maybe if I'm honest more than conversions.

[Bernice]

I seem to recall the industry average when I started was the average member joined 5-6 sites at any one time. Retention was rated at an average of 7-8 months ( assuming site is updating monthly - back then most sites updated monthly ).

2 years ago I saw some reserach from sonine like SDC / Del'Oro which suggeted average membership was 3 sites with an average retention of 2-3 months ( that was based on weekly updates ) it seemed to sugget that the faster you update the faster members get bored. I used to doubt that until I had an email from a mebere some time back to say he had liked the site but was leaving because he had 'wanked himself out' and he had more porn pics than he could ever look at. Shrugs.

I think the web business models are far too young to really know most of this stuff. Its a relatively immature industry - if you have ever worked in sales and marketing for someone like Heinz, Rowntree, FPC etc yould understand how thoroughly thoe mature industries now their business.

Heinz could tell you to 6 decimal points EXACTLY how much soup they are selling, who buys it, what the break points are - whether spending £30k in Halifax wll produce better ROI than spending £200k in Baltimore. They can tell execatly what stores, individuals, geographic territories average are etc etc.

Most webmasters - and I include me in that - just dont have the resource for doing analysis and theres also a disadvantage to being a web porn master. Traditional companies have limited competetion - think about cars, peppermints, hi-fi - there are very finite numbers of competitors. Compare that to web porn where you have hndreds of thousands of competetitors - its vaery hard to apply any traditional marketing analysis to much of it.

I have tried all sorts of different models on the web - monthly ypdates, weekely pdates, no updates at all. Rotated content, static content, trial periods, lifetime memberships, blah blah blah - its very hard to draw a line and say one had a definite better response.

All I see is business declining these days - probably because I am a crap web mistress but I suspect there are reasons. Fewer surfers coming online, less money in the system and increasing levels of competition - its the same in the 1-2-1 business of escorts and dominatrixes.

My 2 roubles worth before I bugger off to Greece for a much needed break.

[Shandy McAndy]

We update one site with new content every day, never on rotation. That retains very well, soon we will be launching a site which content will be in rotation but still updated every day. I'll let you know how they compare