psl
08-20-08, 07:34 AM
Interesting.......
One of the UK’s top ISPs is preparing to launch an unlimited music service that would see it pay record labels for songs illegally downloaded by its customers, paidContent:UK can reveal.
Playlouder MSP (music service provider), which first tried the model for itself back in 2003, said it will facilitate the service for the broadband operator, starting early next year. Co-founder Paul Sanders would not name the ISP, but a source last month told paidContent:UK Virgin Media (NSDQ: VMED) was holding some kind of talks with the vendor.
For more on the digital music industry, attend our EconMusic conference on Sep. 23 at the Natural History Museum in London. Early bird ticket sales are now open…
More after the jump...
Now that the biggest six ISPs have pledged to reduce illegal downloading on their networks, they need commercial alternatives that will prove similarly enticing - and subscriptions offering tunes-on-tap are emerging as the front runner for consumers already plucking free music from the “celestial jukebox”.
Playlouder’s service lets users legitimately download from channels like Gnutella, BitTorrent and more - the list goes on - because the “deep packet inspection” technology, installed on the broadband infrastructure, recognises every song downloaded over the ISP network, no matter which protocol, and reimburses rightsholders accordingly. Subscribers to the music package will even be allowed to share tunes amongst themselves because every transfer is anonymously tracked using Audible (NSDQ: ADBL) Magic, but proliferation to non-subscribers will be blocked.
The effective legitimisation of P2P channels many consider “illegal” could be a watershed - but depends on whether the ISPs can convince customers to pay a monthly fee for unlimited access they’re already getting gratis. The thousands of warning letters they’ve pledged to send may help shepherd freeloaders away from free, creating new markets. Recent research showed 95 percent of UK consumers copy music and last week’s study showing the scale of Radiohead BitTorrents suggested many listeners are loathe to use official legal channels, so a framework that extracts money from P2P, without weening users off their favourite habit, could be a winner.
more....
http://www.paidcontent.co.uk/entry/419-isps-new-music-service-will-pay-labels-for-illegal-downloads/
Article by By Robert Andrews
One of the UK’s top ISPs is preparing to launch an unlimited music service that would see it pay record labels for songs illegally downloaded by its customers, paidContent:UK can reveal.
Playlouder MSP (music service provider), which first tried the model for itself back in 2003, said it will facilitate the service for the broadband operator, starting early next year. Co-founder Paul Sanders would not name the ISP, but a source last month told paidContent:UK Virgin Media (NSDQ: VMED) was holding some kind of talks with the vendor.
For more on the digital music industry, attend our EconMusic conference on Sep. 23 at the Natural History Museum in London. Early bird ticket sales are now open…
More after the jump...
Now that the biggest six ISPs have pledged to reduce illegal downloading on their networks, they need commercial alternatives that will prove similarly enticing - and subscriptions offering tunes-on-tap are emerging as the front runner for consumers already plucking free music from the “celestial jukebox”.
Playlouder’s service lets users legitimately download from channels like Gnutella, BitTorrent and more - the list goes on - because the “deep packet inspection” technology, installed on the broadband infrastructure, recognises every song downloaded over the ISP network, no matter which protocol, and reimburses rightsholders accordingly. Subscribers to the music package will even be allowed to share tunes amongst themselves because every transfer is anonymously tracked using Audible (NSDQ: ADBL) Magic, but proliferation to non-subscribers will be blocked.
The effective legitimisation of P2P channels many consider “illegal” could be a watershed - but depends on whether the ISPs can convince customers to pay a monthly fee for unlimited access they’re already getting gratis. The thousands of warning letters they’ve pledged to send may help shepherd freeloaders away from free, creating new markets. Recent research showed 95 percent of UK consumers copy music and last week’s study showing the scale of Radiohead BitTorrents suggested many listeners are loathe to use official legal channels, so a framework that extracts money from P2P, without weening users off their favourite habit, could be a winner.
more....
http://www.paidcontent.co.uk/entry/419-isps-new-music-service-will-pay-labels-for-illegal-downloads/
Article by By Robert Andrews