View Full Version : Why are you/we all obssesed with "Niche"
xcite-tv
05-24-07, 11:29 AM
I do see the point in some niches.
But sorry i dont get it. I cant see the value of narrowing your market
Is the reason to target traffic or because its something a webmaster or sponsor gets off on.
Personally I would want a site with multiple "niche's" that attracted traffic from all over the spectrum. but it seems most of you hate the thought of diluting a site and even argue the various meanings of a niche.
does the surfer/buyer really care as much as you seem to ?
I dont think so
Personally I agree,we were talking about it yesterday,and i hate these damn pigeon holes or that something is not 'on niche' because the girls wearing the wrong colour or doesn't have the right look or some other bollocks.I think the argument is would affiliates get confused and not promote you because they haven't the first clue what to do with it.
daveydude
05-24-07, 11:42 AM
For small producers I think it's a case of there being less competition for niche sites. If you can do justice to a niche and get the content right, you're already ahead of many large companies who add poorly produced "niche" sites into their mix. The big American companies are fucking great at making filthy hardcore porn in huge quantities and it is difficult to compete with that for most of us. For the small to mid size producer I think it makes more sense to concentrate on niche markets and try to become known for that, then branch into more mainstream stuff once you have the clout to get noticed in the white noise of LA produced hardcore.
xcite-tv
05-24-07, 11:42 AM
Personally I agree,we were talking about it yesterday,and i hate these damn pigeon holes or that something is not 'on niche' because the girls wearing the wrong colour or doesn't have the right look or some other bollocks.I think the argument is would affiliates get confused and not promote you because they haven't the first clue what to do with it.
but didnt you just ask in another thread if MILFs could be shot as Glamour ... so are you looking for a new niche yourself ? :P
whats to say it's not part of a larger scheme?
daveydude
05-24-07, 11:49 AM
Personally I agree,we were talking about it yesterday,and i hate these damn pigeon holes or that something is not 'on niche' because the girls wearing the wrong colour or doesn't have the right look or some other bollocks.I think the argument is would affiliates get confused and not promote you because they haven't the first clue what to do with it.
Good affiliates in any given niche will know precisely what punters of that niche want to see, so if your content matches up to the demand you'll be well away. If affiliates are getting confused they either don't understand your niche, or you've got it wrong.
Isn't a niche all to do with The Long Tail?
onlyopaques seems to be doing very well so far with a ridiculously narrow, micro-niche...
Equally Bang Bros don't seem to be doing too badly with several niches covered
Is there not room for both approaches?
dvtimes
05-24-07, 12:20 PM
Why a nich and opt for a small target?
On the net a small taget can be thousands of customers. Thus if you do somthing no one else is are very few, then your going to make good cash.
Do a 'teen' site. Then you compete with a hundred of them. as such its going to mean much harder work to get sales.
The problem is that often nich sites become mainstream and thus more competition.
Its suply and demand.
If there is a demand suply it.
Its like saying why be a small shop when there are lots of huge superstores. again a small wstore can suply items that a large store could not (simply as not enogh people would buy it from a large store and so will not take up space).
I often say, make up a nich and it will get you customers.
In truth if you have exclusive content on your site then that in itself is a nich regardless of content.
When you have millions and millions of people on the net, a nich becomes the eaist and best thing to sell. as long as your the first and make a name, then its much harder for those to follow.
Why a nich and opt for a small target?
Amazon make 53% of their revenue from books not in the top 100.
This is the long tail.
The smaller, harder to find, less interesting to the mainstream books actually make them more money than The Davinci Code.
xcite-tv
05-24-07, 12:35 PM
Isn't a niche all to do with The Long Tail?
onlyopaques seems to be doing very well so far with a ridiculously narrow, micro-niche...
Equally Bang Bros don't seem to be doing too badly with several niches covered
Is there not room for both approaches?
You mentioned "The long Tail" so then you know we are all now our own Producers, publishers and marketeers who are just producing publishing and marketing to everyone else on a global scale.
As someone who has marketed for a big corporation. Marketing to me is what is in the heart and head, not some book.
personally I can see how a niche can work for some but be a burden for others. My point here was the fact i am sick of hearing the word and what it means to the average webmaster who knows little of his/her porn market
Marketing to me is what is in the heart and head, not some book.
Marketing to me is what improves the bottom line.
I couldn't give a toss about a book or fluffy touchy-feely branding. I want to make more money. Hence me mentioning Amazon, as they are making more money embracing this concept.
I realise this isn't what your post was about, I was more letting DVT know what I was talking about, as he didn't seem to get it. That's all. :)
xcite-tv
05-24-07, 12:54 PM
Marketing to me is what improves the bottom line.
:)
Everything a business does goes towards improving the bottom line .
Marketing is simply what gets the customer to the door and spending. and despite what marketing graduates say.. isn't rocket science
and thats my point here.... I think adult web marketing is way to overcomplicated. Most webmasters think far too much about what they "think" the surfer wants and very few really understand the end user and their target market.
I made the point in another thread about UK based traffic. Why do UK producers think all UK surfers are like sun readers
The only complicated thing about this business for us is getting traffic . once we have that then its up to us to market to them correctly.. and the only reason we cant get that right is our time
Marketing is simply what gets the customer to the door and spending.
Shit. Something is really wrong today...
I agree with you on that.
Jesus.
Whatever next...
Everything a business does goes towards improving the bottom line .
Marketing is simply what gets the customer to the door and spending. and despite what marketing graduates say.. isn't rocket science
and thats my point here.... I think adult web marketing is way to overcomplicated. Most webmasters think far too much about what they "think" the surfer wants and very few really understand the end user and their target market.
I made the point in another thread about UK based traffic. Why do UK producers think all UK surfers are like sun readers
The only complicated thing about this business for us is getting traffic . once we have that then its up to us to market to them correctly.. and the only reason we cant get that right is our timeSpot on.
xcite-tv
05-24-07, 01:17 PM
fuck two people agree with me.
I need a day off to get my cunt status working again
where does it end? There are no niches? Everyone likes everything? A man who likes skinny 18 year old girls is just as likely to join a Black BBW Granny site?
My stats tell me different, its not my opinion or if I think someone likes this or that more. I know they do because my stats tell me.
I just looked at the stats for xcite cash for example, I havnt sent millions of sales. But the conversions are very good. 1 in 387.
The reason they are good is because, I sent you traffic from men who like good looking slim MILF's sucking cock's, often wearing stockings.
If I was to have sent you traffic from my Brazilian Tranny sites, I doubt the conversions would be as good. Then I would be complaining that I sent you 10,000 hits with no sales.
Niches do exist and its a job for affiliates to send the right type of traffic to the sponsor, then the sponsor to convert it. But the sponsor has to be given half a chance of converting it. So the affiliate needs to do his job in filtering it first.
I run a stocking site with no nudity at all, not even a nipple showing and it sells but retains even better. Because those members want exactly that. I know they do, because unlike any other site I have, we get dozens of emails a week telling us thats what they want.
where does it end? There are no niches? Everyone likes everything? A man who likes skinny 18 year old girls is just as likely to join a Black BBW Granny site?
My stats tell me different, its not my opinion or if I think someone likes this or that more. I know they do because my stats tell me.
Wow what stats programme do you use?
So your stats tell you that because someone likes one niche they won't like another, that is impressive.
Wow what stats programme do you use?
So your stats tell you that because someone likes one niche they won't like another, that is impressive.
No my stats show me if I have an amateur site and put on an amateur banner I get more sales from it than if I put on a different banner. I take it your stats tell you different?
because someone likes one niche they won't like another, that is impressive.
Who said people cant like two things? But unfortunatly there are more than two niches, so I tend to try and sell people on my amateur sites to amateur sites and people on my stocking sites to stockings sites.....
Is that not what you do? If you have an interracial site you dont dont try and sell to interracial sponsors but try and sell to a balloon fetish sponsor "just in case" :takethat:
No my stats show me if I have an amateur site and put on an amateur banner I get more sales from it than if I put on a different banner. I take it your stats tell you different?
What stats?
My stats tell me different, its not my opinion or if I think someone likes this or that more. I know they do because my stats tell me
But you are saying that because someone likes one "niche" they will not like another and that your stats tell you this...no they don't.
Now if you are talking about targetting then that is a different kettle of fish.
Who said people cant like two things? But unfortunatly there are more than two niches, so I tend to try and sell people on my amateur sites to amateur sites and people on my stocking sites to stockings sites.....
Is that not what you do? If you have an interracial site you dont dont try and sell to interracial sponsors but try and sell to a balloon fetish sponsor "just in case" :takethat:
A man who likes skinny 18 year old girls is just as likely to join a Black BBW Granny site?
So thats not what you meant by that then?...oh right it was a question
If I had black girls playing with balloons and or getting fucked over them by white blokes then I would try both niches yes.
What stats?
My sales stats, plus my advserver stats, all tell me that if I have a stocking site and put on stocking sponsors I get more clicks and more sales than if I put something else on.
Don't yours?
My sales stats, plus my advserver stats, all tell me that if I have a stocking site and put on stocking sponsors I get more clicks and more sales than if I put something else on.
Don't yours?
Getting a bit confused in your excitement?
You already asked me about my stats, I asked..."what stats?" and you told me about yours.
So you know about targetting, good boy, but this is not what was being said.
So you know that someone who signs up for your stocking site would not like anything else unless it involves stockings.
Maybe I got the wrong end of the stick but thats what it seemed like you were saying to me.
strictlybroadband
05-24-07, 03:06 PM
fuck two people agree with me.
I need a day off to get my cunt status working again
Even I agree with you. Don't worry, your cunt status is undiminished (and I'm sure mine is too).
Every business needs to define itself. During the dot-com boom I made some pitches for VC investment, and these people want a 20-word summary of your business. If you can't define it in one or two sentences, you're probably doing something wrong.
So targeting a niche is one way of easily defining the business's goals (e.g. sell Asian self-fisting tranny porn to OAPs). Other ways are to have the most content, to provide the best quality video, to be the cheapest, to be the only porn site that accepts green shield stamps, or whatever.
If your business objective is simply "to sell porn", that's too vague and the business probably won't work.
xcite-tv
05-24-07, 03:59 PM
I just looked at the stats for xcite cash for example, I havnt sent millions of sales. But the conversions are very good. 1 in 387.
I dont suppose you would care to repeat that, in bold, on every webmaster board there is by any small chance
xcite-tv
05-24-07, 04:02 PM
Even I agree with you. Don't worry, your cunt status is undiminished (and I'm sure mine is too).. Its ok knew it was in tact all the time......(yours too)
Every business needs to define itself. During the dot-com boom I made some pitches for VC investment, and these people want a 20-word summary of your business. If you can't define it in one or two sentences, you're probably doing something wrong.
You just took me back to an awfull time.. compressing a 42 page, plus financials, business plan to 20 words I have started to shake again
onlytease
05-24-07, 06:40 PM
Personally, I think nearly every site fits into a niche, whether it be a fairly large niche like teens, or blowjobs, or a very small niche like our new only-opaques site.
And a good affiliate if they know their traffic can direct their traffic to sites that they know will convert better with that type of traffic.
We have many good affiliates where their market is stockings and they convert very well with our site as their users to their sites / tgps etc mainly have an interest in stockings, so why would they send that traffic to say a BBW site when they know they will get better conversions with us.
Also, I feel very strongly that if the webmaster knows their customers well and what they want they will build a strong brand within their niche.
I would like to say we know what works for our market very well now, and can use this knowledge to help affiliates convert their traffic (if they have the right type of traffic).
OK some may think that niche is an overused word, personally I think it is good for people to know and understand their target market. Our is stockings / tights etc, I would not be keen on starting a BDSM site as I know sod all about that niche - and I am sure it would show in any work we tried to do in that niche.
Just my 2p worth :)
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